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As a Coeliac I'm dedicated to constantly experimenting with gluten-free recipes.


Almost every cake is able to be modified to accommodate various allergies or intolerances.

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Imogen Davison

Hello! Welcome to Sugar Buttons – I’m Imogen, founder, artist, Norwich-based cake maker and lover of all things cake. (I mean… who isn’t?!) Whether you’re looking for a contemporary, arty wedding cake that will be the life and soul of the party, something different for your creative hen do plans or you want to learn more about making cakes that perfectly marry aesthetic and taste, you’ve come to the right place.


Sugar Buttons was born from years of art and design experience, 

including prop making and set design for TV and film. I absolutely love all forms of creativity and style, from fashion to architecture to interiors, and all of these consistently inspire my artistic cakes. Alongside that, I’ve always been a sucker for the sentimental and for objects that are part of a story –and weddings are the greatest stories of all.


I specialise in creative, avant-garde wedding cakes for visionary couples. 
I adore unique and innovative briefs that I can (figuratively!) sink my teeth into, and am constantly bowled over by the inspiration my couples bring me! 
I like to think of my cakes as edible art: both in terms of showstopping design and delicious taste, I make cakes that get people talking on the day and for months after too. My recipes have been honed to perfection and my flavours are meticulously crafted, plus I cater for all dietary requirements (I’m a strong believer that nobody should be denied good cake.)


I love to learn new skills and teach them in equal measure, so I offer a number of different levels of cake tuition tailored to your needs. This includes cake decorating parties in Norwich for alternative hen do, and cake classes in 1:1 or small, tailored group settings too. I’ve also recently launched Sugar Buttons Cake School, which provides video tutorials to nail contemporary cake decorating techniques without needing to leave the comfort of your own home. Whatever you’re looking for help with, I’m super happy to assist - whether you’re a baking beginner looking to start with the basics, or you’re a cakemaking champ with a particular creative texture you just want to nail.


Norwich is my favourite city in the world and I’m lucky enough to live in it  with my husband Neil, my children Elsie and Ted and my two gorgeous cats Betty and Wilf. I have filled our house with collections of random vintage curios - told you I was a sucker for the sentimental - and love the 50s aesthetic. You can see that from my wardrobe, bursting with dresses, stripes and, of course, my signature glasses! 


If you’re a couple looking for a contemporary, arty wedding cake please head here; a bride looking for a creative Norwich hen party please click here, and if you’re wanting to level up your cakemaking with tuition, please click here. Whatever you’re after, I can’t wait to chat to you!

Sugar Buttons Cakes is a fully insured and registered home-based food business with full hygiene certification. I'm passionate about baking and use quality ingredients such as local free range eggs in all my freshly baked cakes.


Classes and parties are held in my newly renovated kitchen close to Norwich city centre with plenty of free parking.

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